This photo done with what I assume is Photoshop, creates drama with the dark colors. The ripped up pavement, meaning to look like dirt, I assume is a different layer than the dog. I think that they used the pavement as one layer and then took and picture of a dog playing in dirt and combined the two. I really like this advertisement, I think that it effectively uses the elements in photoshop to create a unordinary scene.
Laura Berner 