Ro & Co

I love the font used for this business logo. I think that the thin font is very clean and crisp, while the circular font around it makes it less formal. The ‘R’ leading into the ampersand is a creative use of text while still allowing it to be legible. I would create this design using Illustrator with the type on path tool and the line tool. The light brown background also allows the design to be less formal and create a sense of warmth.

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